Bathroom, sanitary ware, kitchen and bathroom hardware, kitchen and bathroom hardware products tend to be humanized, with rich products and more choices. Every enterprise wants to take charge of the overall situation, but there is not much that can be done. The key is to accurately locate and get the recognition of consumers in order to expand the market. Facing the ever-changing market, how can sanitary ware, sanitary ware and kitchen hardware gain an advantage in the market competition and take the lead? In the past two years, with the establishment of science and technology and the breakthrough of people's thinking, sanitary ware products have also launched a series of supporting products with functions such as leisurely bathtub, cabinet basin and steam room. Sanitary ware, sanitary ware and kitchen hardware brands monopolize the high-end market. How to position the market for sanitary ware, sanitary ware and kitchen hardware.
People are more and more angry about the quality of life. Bathroom, sanitary ware and kitchen and bathroom hardware sanitary ware, as the landmark of modern and luxurious life, have entered all aspects of people's life. In terms of modeling, bathroom, sanitary ware, kitchen and bathroom hardware products have appeared conjoined, and basin series, conjoined toilet, women's washer, squatting toilet, urinal, mop basin, column or table type face washer, etc; In terms of use function, only the flushing methods of sanitary ware products appear rotary flushing, silent flushing, oblique flushing, straight falling, siphon, jet and so on.
Priority, based on the market, sanitary ware, kitchen and bathroom hardware have entered the era of franchise: sanitary ware, sanitary ware, kitchen and bathroom hardware and sanitary ware have been continuously developed and improved. More and more consumers pay attention not only to product price, quality and after-sales service, but also to brand popularity and merchant reputation when purchasing sanitary ware, sanitary ware and kitchen and bathroom hardware products. If the enterprise still stays in the business philosophy of the seller's market in the past, it will certainly be in a disadvantageous position in the market competition, and even be ruthlessly eliminated by the market. The sanitary ware, sanitary ware and kitchen hardware industry will enter the era of brand marketing.
Second, there are several trends in the future development of bathroom, sanitary ware and kitchen and bathroom hardware market: the boss of farnsa sanitary ware said that "low-end price and high-end quality" is their current business philosophy. Some sanitary ware, sanitary ware and kitchen hardware enterprises make full use of promotional means to attract consumers' purchase desire. Therefore, from the second quarter of this year, the bathroom, sanitary ware, kitchen and bathroom hardware industry has been fighting a price war, showing an increasingly fierce trend, and even a rare low price of 199 yuan for the toilet. This price is obviously lower than the manufacturing cost, but the brand is not just equal to the sales volume.
Third, at present, there is a big misunderstanding in the sanitary ware, sanitary ware, kitchen and bathroom hardware industry: equate the enterprise with the brand. In fact, the brand is a spiritual property that can be independent of the factory. It can belong to you or others. Many enterprises mistakenly think that with good products and big factories, there will be big brands. They invest most of their resources in specific things and are unwilling to invest in brand marketing.
Fourth, accurate positioning and accurate marketing: brand is not only a tool for enterprises to participate in competition, but also a tool and carrier to realize enterprise value. It is not dispensable, but a necessary choice. Positioning is not only the primary issue of brand operation, but also the strategic issue of enterprise's future development. Facts show that there has never been an all size enterprise, nor an all inclusive brand. In the era of information flooding and product flooding, only brands with accurate positioning can be recognized and selected by consumers.