With the improvement of living standards and the enhancement of hygiene awareness, we have left more and more time for bathroom space, the position of bathroom space in our life has been significantly improved, and everyone pays more and more attention to bathroom and sanitary ware parts. On the basis of cleanliness, hygiene, comfort and intelligence, more detailed personalized needs are emerging, which virtually promotes the development of the sanitary ware industry, and the sanitary ware industry ushers in more and more development opportunities. Both the rise of new markets and the demand for renewal provide continuous market power for sanitary ware production enterprises.
The demand of sanitary ware industry is stable, and the market of hardbound sanitary ware is flat
Bathroom components have always been standard products in the real estate fine decoration market. According to the monitoring data of Aowei cloud network (AVC), 2076 new projects were opened in the fine decoration market from January to August 2021, with a scale of 1.7404 million units, a year-on-year decrease of 10%; There are 2072 supporting projects for toilet products, with a scale of 1.7373 million sets, which is basically the same as the market year-on-year; There are 2074 overall supporting projects for sanitary ware, of which the allocation rate of toilet is 99.8%; Shower allocation rate 99.4%; The configuration rate of washbasin is 99.8%.
Data source: AVC real estate compass 3.0
Foreign brands are still the main force, and China's "quality manufacturing" is catching up
China's sanitary ware industry has entered a stage of steady development. Domestic domestic sanitary ware brands are developing rapidly, and a number of national local Sanitary Ware brands have entered everyone's vision. These local Sanitary Ware brands have gradually gained some high-end market share in the competition with foreign brands. At the same time, foreign brands have gradually increased their penetration into the middle and even low-end market, and the market competition is becoming more and more severe. At present, domestic sanitary ware brands have basically realized the transformation from the initial introduction and imitation of foreign technology and design to the creation of their own brands and independent research and development.
According to AVC monitoring data, foreign brands such as Kohler, Toto, Moen and American Standard have been leading in the refined decoration sanitary ware market, and the share of domestic brands is also catching up year by year. Since 2016, it has increased all the way from 10.5% to 22.4%. Domestic brands such as Hengjie, Wrigley and Jiumu have led the break. Among them, Hengjie's market share has increased rapidly year-on-year this year, and China is "made of quality" Strength gradually emerged.
Data source: AVC real estate compass 3.0
The trend of intelligent sanitary ware is the general trend, and the growth of intelligent toilet is gratifying
This year, under the macro background of digital transformation and upgrading, 5g intelligent factories have appeared in the ceramic sanitary ware industry, leading the intelligent development of the industry. In the future, there will be more and more 5g ceramic sanitary ware factories. It is inevitable that the industry will shift from industrialization to digitization.
From the policy perspective, this year, the Department of economy and information technology of Zhejiang Province issued the "14th five year plan" for the construction of global advanced manufacturing base in Zhejiang Province, accelerating the construction of global advanced manufacturing base, aiming to build an intelligent kitchen and bathroom base with global influence.
Driven by enterprises and policies, the development of intelligent sanitary ware has gradually entered a climax, and has changed from "product-centered" to "customer-centered". Products such as widening and enlarging 3D ergonomic seat rings, health mute toilets, voice controlled and self changing toilets and other products have come into view. Their R & D has fully taken into account the comfort needs of customers in terms of design and quality, reflecting the purpose of customer centred.
In the environment of the continuous development of the intelligent toilet industry, the fine decoration intelligent toilet has been growing against the trend this year. According to AVC monitoring data, from January to August 2021, there were 498 newly opened projects in the refined decoration intelligent toilet market, with a year-on-year increase of 43.5% and a scale of 437900 units, with a year-on-year increase of 45%.
Data source: AVC real estate compass 3.0
With the continuous upgrading of optional and menu decoration in the fine decoration market, the next step for bathroom enterprises is to carry out product transformation and upgrading according to the comfort needs of users, and continuously improve the quality at the same time. With the continuous improvement of the scientific and technological innovation ability of sanitary ware enterprises, the meaning of "quality manufacturing" has also undergone profound changes. "Quality manufacturing" no longer simply refers to the quality of products, but also lies in the all-round upgrading of brand value, innovative technology and ingenious service. We expect the sanitary ware brand to bring greater comfort to our life.